Trust the Natives

I’ve been fortunate to design and implement the backoffice system for the Nokian Tyres’ winter campaign, www.trustthenatives.com (also .fi, .no, .ru and .se).

The campaign has sites in five languages, all served by the same infrastructure. The language is decided by the domain name, and the site addresses stay the same from language to language — text and some images change.

Having a single shared implementation saves a lot of time and effort in multilingual sites. The content comes from many different directions, so organising everything through one control panel is a must.