Huge toy store

Toys’R'Us have a huge concept toy store on Times Square. You get the idea of the size when looking at the full-sized Ferris wheel rising high above the ground floor (see picture).

All floors have been filled with toy goodiness; everything and beyond can be found there, as long as it is manufactured by some major toymaker. Don’t expect to find rarities, though. There is a lot of toys on display, but not that many that can be tried out — unlike in Hamley’s in London.

The price level is decent, especially for us Europeans due to low dollar. Funnily enough, European built Legos are way cheaper across the pond. If you are visiting the store with children, don a thick wallet and empty suitcase.

www.toysrus.com, 1514 Broadway, New York, NY, USA