Blogs
Blogs are extremely easy way to create compelling content with very small increments at the time. Instead of writing everything in a single blow, you can add your thoughts every now and then, and gradually the blog contains content for several average static sites.
Unfortunately, there are probably millions of blogs found in the Internet, and most of them are not interesting to a huge amount of people. If you are just babbling about yourself and your life is, frankly, not interesting, how your blog would be? Rambling the same stuff over and over again will scare off even ardent readers.
Try to figure out what you want to say, at least the rough guidelines, before beginning to say in piece by piece. Then follow these guidelines and tell something new every time. Something that is interesting for your visitors, not only for yourself. Do not let your blog to degenerate into a fancy link list, have always something to say for yourself.
When this is accomplished, use the blog as crosslinking tool for your site. If you have added some new content, mention it in the blog. If there are new services or affiliations, mention them in the blog. Keep these items brief and to the point.
Make sure that people know how to surf to your blog. Add your blog to various blog lists and advertise it in the same forums as your site in general. Provide tools to track your log without even visiting the site.
Update your blog several times a month. Provide always only the freshest items and be compelling in your writing.
Check also out blogging with success entry in Nomadig.com journal.