Apple Store – Chic computing

The most stylish computers (at least currently) in London are sold on Apple Store on Regent Street. The store is located in an impressive Victorian building with large windows decorated with ornaments. Inside, the style changes instantly to the so well known Apple style; a lot of white and glass, computers on display sparsely set on tables, and so on.

Britain is not the cheapest country to buy computer hardware or software, and Apple store has never been very strong on discounts — so don’t go there looking for bargains. Instead, the atmosphere and ability to study the selection at your own pace is worth some pennies at the end.

www.apple.com, 235 Regent Street, London, United Kingdom