Fuji – Good Japanese

There are plenty of Japanese restaurants in Hua Hin, but the quality varies a tad too much — and doesn’t correlate with the price. Fortunately there is Fuji: a real treat for sushi and other Japanese food.

The ultra-clean and shiny restaurant is located in the new Market Village shopping mall, a couple kilometers south from the Hua Hin centre. The chefs are working on spotless white jackets with ties whose straightness would pass even the examination of the most picky sergeant.

The menu is extensive — there are dozens of sushi and sashimi variations — and it includes all Japanese treats that have been worth exporting from the land of the rising sun. Everything is also moderately priced, so the restaurant is a treat for your wallet, too. The service is polite (have you ever encoutered non-polite service in Thailand?) and quite fast. The only issue may arise from over-eating.

Fuji, Phetchakasem Road (in Hua Hin Market Village shopping mall), Hua Hin, Thailand