Ivana Helsinki – Bleeding edge Finnish fashion
Ivana Helsinki is the brainchild of one of the hottest young Finnish fashion designer, Paola Suhonen. She has been able to turn a traditional and boring Nanso around to be one of the coolest hots in the Finnish fashion circles.
The store located in Uudenmaankatu, a street renown for hip bars and art galleries, shows a glimpse of Paola’s own design world. The garments portray the innocence of the 70s, and most of the stuff is based on themes such as camping. The clothes are really chic, but you have to have the courage to wear them with a pride.
www.ivanahelsinki.com, Uudenmaankatu 15, Helsinki, Finland, +358 9 622 4422
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1. Cordelia Wright — Saturday, Jun 23 2007
Païva !
I hope to make a trip to Finland and have enjoyed reading your site, especially the Finland guide. I’m wondering if the expression you use, “bleeding edge,” is a version of the American expression “cutting edge ?” I’ve only seen “bleeding edge” applied to tech, not to, for example, fashion. I’ve heard the Finns have developed some English expressions out of the technology sector, so I’m curious and hope this is an appropriate question for the comment section. Please feel free to respond off-site to my e-mail address. Thank you.
2. Janne — Sunday, Jun 24 2007
Cordelia, you are correct — bleeding edge is used in the technology sector, being further on the edge than cutting edge. There are several Finnish new designers that can be said to be on the cutting edge, but Ivana Helsinki pushes the envelope a bit further.
These clothes are not for everyone, they’ll make a bold fashion statement, and mass trends will either pick up the styles a year later or just move to another direction.
That’s why I’ve selected bleeding edge in the title, to underline the difference of the brand. Hopefully this makes at least some sense.