Shopping, Helsinki, Finland (reviewed April, 2006)

PO.P – Stripes for kids

Polarn o. Pyret, or PO.P for short, is a refreshing children clothing shop on third floor in Kamppi shopping mall. Coming from Sweden, the clothes combine Scandinavian design with a flavour of casuality. The end result reminds me, somehow — dont’ ask why, urban people dressing for being on the countryside.

PO.P store in Kamppi, Helsinki

PO.P iconic design is striped clothing, a bit like Marimekko’s famous stripes, but not quite so. If you visit their website, you will instantly know what I’m trying to convey… For some, the stripes may look too bland, but I really like them among all pastel colours and cute animals that burden children clothing. Most of the stuff is also unisex, a real asset in families with two or more children.

Anyhow, the clothes are of good quality and seem to tolerate wear and tear. The prices are up to bar with the rest of the children clothes stores nearby.

www.polarnopyret.se, Urho Kekkosen katu 1, (in Kamppi shopping mall), Helsinki, Finland, +358 9 323 3023

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1.  — May 23 2012