Muji – Simplicity from Japan

I knew that Muji is expanding, but I was a bit surprised to see their shop in Milan — the design is so strong in the northern Italy and people seem to be so loyal to the local traditions. Nevertheless, the shop was enjoying a good amount of customers already on early Saturday morning.

Brief introduction to Muji for the non-initiated: Muji is a Japanese design brand that is based on simplicity and no-labels approach. They sell quality stuff, everything from office supplies to clothes, furniture and tableware — of course, depending on the size of the shop. Nowadays they seem to be found in every big market.

Muji’s competitive advantage is not pricing, but the form follows function design that pleases the eye.

www.muji.net, Corso Buenos Aires, 36, Milan, Italy, +39 02 7428 1169